![]() When it comes to product photography equipment, you’ll need to start with the product. Product Photography Equipment You’ll Need 1. Look around your home to find items which you can use to create a great flat lay photo. In this case the background would either be a plain wood surface or a white background card. These are typically shot top down with the product on a low surface, surrounded by ‘props’ to dress the scene. Play with angles and lighting to find the best composition for you. Showcasing your products in use, if you have a friend or family member who would like to model (if necessary) then you can create stylish product photos in real life placement. Placing your product in the center of the card will create a blank background. Setting up against a wall with two pieces of white card (or any colour you choose) placed on a surface and against a wall. Depending on how you’d like your products to be displayed there are three main ways you can capture them in your product photos. Make a list of all the products you need images for, as well as what kind of shots you’d like (this is where a notebook will come in handy). Organisation is key to an effective product photography shoot. Snacks (do we really need to explain why?) How to Plan Your Product Photography Shoot Plant/Decoration (to help stage your area) ![]() Notebook (perfect for jotting down ideas) White Paper/Card (to bounce natural light) Phone Mount (to mount your phone to the tripod) Mini tripod (to steady your product shot) Smartphone (because a “mental picture” won’t work here) Here’s what we chose to use to create our product photos: With the right conditions you can get great product photos with the native camera app on your smartphone, but if you’re looking to level up your mobile product photography there are also a few inexpensive tools you can use too. Whether you take product photos for your storefront, marketing campaigns, or to share on your social media, you can still take high quality, engaging images with little more than just your smartphone, without big investments or time lost sourcing equipment and resources. For new or small businesses, great product photos are essential to helping your customers connect with your brand and encouraging sales, and product photography doesn’t have to be difficult. There are so many cameras, ‘essential’ pieces of equipment, expensive editing software, and extremely detailed guides on the most complex aspects of photography. Taking your own product photos can be intimidating.
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